"I want to extend my heartfelt thanks to Shashank and the WebX team for their exceptional work on our fund launch PR. Their strategic approach to engaging various media outlets and the seamless execution of the campaign played a crucial role in achieving our goals. I was truly impressed with their professionalism and meticulous attention to detail. I look forward to future collaborations and will gladly suggest WebX to anyone looking for outstanding PR activities and impactful announcement strategies."
- Client Volt VC
- Sector Venture Capital
- Project Fund Launch
VC Fund Overview:
Volt VC, a Gujarat-based Micro Venture Capital (VC) firm, sought to establish itself as a key player in the highly competitive early-stage investment space. The firm launched its inaugural fund, Volt VC Fund-1 along with the formal announcement VC entity, with a focus on empowering pre-seed consumer startups.
Volt VC partnered with WebX IMS to manage the public relations strategy, aiming to enhance its visibility and market presence.
Objectives:
- Position Volt VC as a formidable player in the Micro VC sector
- Generate extensive media coverage to highlight the launch of Volt VC’s inaugural fund
- Amplify the announcement’s reach through strategic social media engagement
PR Strategy:
WebX IMS crafted a comprehensive PR strategy that encompassed targeted media outreach, high-profile interviews, and social media amplification. The key elements of the strategy included:
- Press Release Development: A well-crafted press release was developed, emphasizing Volt VC’s unique position in the market and its commitment to early-stage investments.
- Targeted Media Outreach: The press release was strategically distributed to top-tier publications, financial news channels, and industry influencers.
- High-Profile Interviews: Exclusive interviews were arranged with leading publications such as Economic Times and Times of India to further solidify Volt VC’s presence.
- Social Media Amplification: The announcement was promoted on various social media platforms, with reshares from industry influencers and media outlets.
- Results
20+ Media Coverage
The PR campaign secured 20+ feature stories in top-tier publications, including Economic Times, Entrepreneur Magazine, Inc42, and VC Circle. The announcement also featured prominently on financial news channels like CNBC TV18 and ET Now.
Increased Visibility
Volt VC’s funding announcement gained significant traction on social media, being reshared by both publications and industry influencers, leading to increased visibility and market recognition.
500+ Inbound Queries from Startups for Funding
The campaign generated substantial interest, resulting in over 500 inquiries from startups seeking funding opportunities.
Sustained Visibility
The media coverage generated post announcement of the fund coverage not only amplified Volt VC's brand presence but also emphasized the position of the VC firm as a serious player in Micro-VC Space.
