Flat PR Retainers: Undercutting and low margins

Even as PR evolves to embrace the post-AI, post-truth, and social media age; have PR retainers moved in the same direction.

WebX IMS is featured in PRmoment India’s latest article discussing the optimization of PR retainers. Our founder and managing partner, Shashank Bharadwaj, insights on combining traditional PR tactics with digital marketing, influencer engagement, and social media management to justify higher retainers.